Name: Beth Spencer
Job Title: Marketing & Business Co-ordinator
Age: 27
From: Birmingham
In London: Since 2000
Why did you come to London?
There are just so many opportunities here, after university it just seemend natural that if I wanted to get a job, this was the place to go to.
What did you hope to achieve?
Get a good job, a good salary and have a nice life.
What were you doing before this?
I was at the University of Leeds studying History.
What does your job involve on a day-to-day basis?
Implementing market strategy, managing the budget to publicise the TV content that we sell, creating publicity, organising events, running e-mail marketing campaigns to both customers and internally, understanding who are customers are, supporting the business sales team and researching. It’s never dull!
What responsibilities do you have?
Project Managing, Co-ordinating e-mails, and Organising Trade Fairs.
What are the best bits?
Freedom of being given the responsibility of a large budget with the aim to increase revenue. Having the support of a large organisation behind me. Flexibility.
And the worst?
Sometimes because of the nature of the firm I work for we are restricted in the way we can promote our products. Sometime I just want to let my creative juices flow.
Do you have to have prior experience? If so, what helped get you the job?
I didn’t have specific experience but certainly being qualified by CIM (Chartered Institute of Marketing), having in the past done business pitches, managed accounts, been client facing meant I had many transferrable skills.
How did you go about getting it?
I had heard that a job in the department was available and I applied in the usual manner, writing a letter and CV. I was then asked back for a couple of interviews and was delighted when I got the job as it was a company I had always wanted to work for.
Any tips you could give our readers?
Think what you enjoy doing, what style of job you are after, if you are after an office based role and consider how you could get that role be it through work experience, gaining an extra qualification.
Anything you know now that you wish you’d known before getting into Promotions?
Dont’ dismiss opportunities, keep an open mind, don’t be disappointed if at first you don’t get what you are after, have realistic expectations and above all enjoy yourself!
With this experience, what do you plan to do next?
My aim is to go into management.