Captain Birdseye, aka James Herbertson - our Managing Director, finished the Run to the Beat half marathon in under two hours, despite sweltering conditions.  Competing for the first time in this competition, James had to put up with blazing sunshine and 25 degrees temparatures.  Dressed with sailors cap and beard, James did his best impression of Captain Birdseye - the popular marketing character of Fish Fingers - to raise money for the RNLI.

Captain Birdseye aka James

If you would like to sponsor James please go to RNLI Sponorship.   TheRoyal National Lifeboat Institute is the charity that provides a 24-hour lifesaving service around the UK and Republic of Ireland.  RNLI lifeguards patrol more than 100 beaches in the UK in peak season and assisted almost 10,000 people last year.  They are not supported by the government and 85% of the money raised goes into operations.  To help James raisee £350 go to RNLI Sponorship.